A career built by following the problem.
My path has moved through technology, information architecture, human factors, UX, product, and experience strategy. The titles changed; the recurring work did not.
Understand the whole system before deciding what to fix.
I tend to get pulled into situations where something important isn’t working and the problem does not belong neatly to one function.
There may be several systems involved, broken workflows, unclear ownership, frustrated customers or employees, regulatory constraints, and different parts of the organization seeing different pieces of the same problem.
That is where I am strongest: research and diagnose the system, understand what people are actually trying to accomplish, connect the business, technology, process, and organizational pieces, and help define a better way forward.
Sometimes the answer is a digital product. Sometimes it is a workflow, service, operating model, governance structure, information architecture, or organizational capability. Often it is a combination.
The scope widened over time.
Engineering & front-end systems
Built a technical foundation in software, interfaces, and how digital systems work beneath the surface.
Information architecture & usability
Moved deeper into how people understand complex systems, how information is structured, and where digital experiences create friction.
Experience design at enterprise scale
Led and contributed to customer and employee experiences across financial services, media, enterprise technology, and large digital ecosystems.
Experience strategy & organizational capability
Expanded from individual interfaces into services, workflows, research practices, accessibility, standards, and cross-functional ways of working.
People, process, technology, and operating models
Today the strongest fit is complex transformation work where no single team sees the whole picture and the solution must become operational.
Meaningful ambiguity. Practical change. Measurable impact.
I want enough involvement to understand the problem, influence the direction, help the solution become real, and learn whether it actually improved the system.
I’m less interested in repetitive production or long-term maintenance. My best work happens when there is something important to untangle, align, and transform.